In "The Economists' Diet," authors Christopher Payne and Rob Barnett bring a refreshingly analytical approach to the saturated world of weight loss, merging the precision of economics with the personal challenge of shedding excess pounds. Both Payne and Barnett, who first crossed paths amidst the high-pressure environment of Bloomberg, share their transformative journey from obesity to health, not through trendy diets or unsustainable fitness regimes, but by applying the rational principles of economics to their eating habits. This book is not just a memoir of personal triumph; it is a roadmap for anyone who has found themselves in a losing battle with their weight, offering a pragmatic strategy grounded in the understanding of why we overeat and how we can systematically overcome these impulses. What sets "The Economists' Diet" apart is its rejection of the all-or-nothing mentality that pervades the diet industry. Instead, Payne and Barnett advocate for a series of micro habits and meta-rules—drawn from the core tenets of economic theory such as supply and demand, budgeting, and the concept of scarcity—that empower individuals to take control of their eating behaviors and, by extension, their health. Through a combination of engaging anecdotes and evidence-based strategies, the book promises not just a fleeting success but a sustainable lifestyle change. It's an invitation to view your diet through a different lens, one that prioritizes long-term satisfaction over temporary indulgence, and in doing so, achieve weight loss that lasts.