"Working Backwards" peels back the curtain on the enigmatic behemoth that is Amazon, offering a rare glimpse into the ethos and mechanics that fuel its unprecedented success. Penned with the expertise and insight only insiders could possess, Colin Bryar, alongside Bill Carr, both of whom have been integral to Amazon's journey since its nascent stages, invite readers into the heart of Amazon’s operational genius. With a combined Amazon tenure of over two decades during a period of explosive innovation, they dissect the DNA of a company that has not just survived but thrived in the digital age, revolutionizing the way we live, shop, and think about technology. This book is not merely a chronicle of Amazon’s rise to global dominance but a manual encoded with the leadership principles and practices that have made Amazon synonymous with innovation, customer obsession, and long-term thinking. Bryar and Carr unravel the fourteen leadership principles that guide decision-making at Amazon, while also demystifying the company’s culture, which is built on a foundation of operational excellence and a relentless drive to invent. Through vivid anecdotes and rigorous analysis, "Working Backwards" offers both a narrative and a blueprint, demonstrating that Amazon’s success is replicable and not the result of serendipity or the genius of any single leader. It stands as an essential read for anyone looking to understand the principles that animate one of the most influential companies of our time.