In the groundbreaking exploration "Wikinomics," Don Tapscott unveils the seismic shift in how collaboration and mass participation are reshaping the business landscape. With the advent of the internet, the way we work together has transformed from localized meetings and conferences to vast, global networks that contribute to projects on an unprecedented scale. From the creation of encyclopedias and jetliners to the development of software and the pursuit of scientific breakthroughs, Tapscott illustrates how harnessing the collective intelligence and creativity of millions across the globe is not only possible but is leading to unparalleled innovation and growth. This book is a testament to the power of the digital age's open-source movement, challenging traditional notions of business and competition and inviting readers to rethink how value is created and shared in the twenty-first century. Drawing upon a $9 million research project, "Wikinomics" is filled with compelling case studies, such as the story of Goldcorp, Inc., which revolutionized an old industry by leveraging open source strategies, and the vibrant ecosystems of companies like Procter & Gamble that thrive by fostering trust-based relationships with external collaborators. Tapscott goes beyond mere observation, offering a rich guide for how businesses, both established and emerging, can navigate and succeed in this new era of mass collaboration. Through vivid examples and insightful analysis, "Wikinomics" serves as an indispensable roadmap for anyone eager to understand the dynamics of competitiveness and innovation in a world where collective capability and genius are the most valuable currencies.