In the fiercely competitive world of business, the difference between success and failure often hinges on a single critical factor: the people you choose to hire. "Who" by Geoff Smart and Randy Street tackles this paramount issue head-on, offering readers an invaluable roadmap to mastering the art of recruitment. Distilling insights from over 1,300 hours of interviews with some of the world's most successful billionaires and CEOs, Smart and Street unveil the A Method for Hiring—a technique boasting a staggering 90% success rate. This method, grounded in practicality and accessible to anyone from corporate board members to small business owners, transforms hiring from a hit-or-miss gamble into a strategic strength. Beyond merely diagnosing the problem of frequent hiring mishaps, "Who" provides a clear, actionable strategy for attracting, evaluating, and securing the top talent. Rejecting outdated and ineffective "voodoo hiring" practices, the book emphasizes defining clear outcomes, generating a robust pipeline of high-caliber candidates, and asking incisive interview questions that cut to the heart of what makes an A Player. Whether you're searching for a dynamic leader to steer your company into the future or the right individual to bring on board for growth, "Who" equips you with the tools to significantly improve your hiring success rate, thereby transforming the very fabric of your organization. With "Who," Geoff Smart and Randy Street have crafted an essential guide that ensures you're not just filling positions, but strategically investing in your company's greatest asset: its people.