In the high-stakes world of advertising, where creativity clashes with commerce and egos are as oversized as the budgets, "Where the Suckers Moon" by Randall Rothenberg offers an unparalleled glimpse behind the curtain. This riveting narrative takes readers into the tumultuous campaign to redefine Subaru of America in the recession-hit year of 1991, chronicling the frenzied competition among six advertising agencies vying for the ultimate prize: the chance to craft a slogan that would etch Subaru into the American psyche. Rothenberg's access to the inner workings of this fraught partnership, particularly with the agency that despised automobiles yet sought to sell them, paints a vivid portrait of the chaos, comedy, and creativity that fuel the advertising industry. Beyond a mere account of a marketing blitz, "Where the Suckers Moon" is a deep dive into the evolution of advertising itself, from the days of cheerful jingles to the era of sleek minimalism that defined the early '90s. Rothenberg masterfully captures the zeitgeist of an industry at a crossroads, obsessed with image and the power of the perfect message. Through the lens of Subaru's quest for a transformative slogan, readers are treated to an insightful, occasionally shocking exploration of how advertising shapes not just consumer behavior but our broader cultural landscape. This is a story not just about selling cars, but about the art and science of persuasion in a world where the right image is everything.