In "What's Your Problem?," Thomas Wedell-Wedellsborg challenges readers to shift their perspective from hastily solving problems to first ensuring they are tackling the right ones. This groundbreaking book delves into the common pitfall of focusing efforts on incorrect or superficial issues, leading to wasted time, resources, and, more critically, missed opportunities for genuine improvement and innovation. Wedell-Wedellsborg argues that the art of reframing—looking at problems from new angles and questioning initial assumptions—can transform our approach to solving problems, turning potential failures into remarkable successes. Using a compelling mix of real-world examples, from the infamous "slow elevator problem" to the strategic missteps of major corporations, Wedell-Wedellsborg presents a straightforward, three-step method for reframing: Frame, Reframe, Move Forward. This approach is not just for the elite problem solvers but is accessible to anyone willing to challenge their preconceptions. "What's Your Problem?" is more than a book; it's a roadmap for fostering a culture of innovation and creativity. Whether you're leading a team, running a business, or simply looking to navigate life's challenges more effectively, mastering the skill of reframing can unlock the door to untold success and growth.