In the ever-evolving landscape of global finance, "Valuation" by McKinsey & Company Inc. stands out as an indispensable guide, now in its enriching fourth edition, for finance professionals aiming to master the intricate dynamics of organizational value creation and measurement. This seminal work, celebrated across the globe for its clarity and depth, delves into the nuanced strategies of valuation with a renewed focus on the challenges and opportunities presented by the volatile global economy. With a narrative enriched by all-new case studies, this edition not only traverses the aftermath of the Internet bubble and its profound impact on stock markets but also integrates the latest developments in academic finance, updates in accounting standards across U.S. and IFRS, and provides an enhanced perspective on global financial practices. The authors have meticulously updated "Valuation" to serve as a comprehensive beacon for those looking to navigate the complexities of creating, managing, and measuring value in today's businesses. Whether you're a manager seeking to bolster your company's value, an investor in pursuit of hidden gems, or a student eager to carve out a career in finance, this book offers up-to-date insights and practical advice grounded in real-world applications. It stands as a testament to McKinsey & Company Inc.'s commitment to excellence and its unwavering dedication to equipping readers with the tools needed to thrive in the dynamic world of finance.