Trailblazer
Trailblazer
Marc Benioff
Jim Cramer
I love this book and have already used it as the basis for several [Mad Money] segments. - Jim Cramer
Jamie Dimon
A guide for what every business and organisation must do to thrive in this period of profound political and economic change. - Jamie Dimon
Richard Branson
Urgent and compelling. - Richard Branson
Susan Wojcicki
Explores how companies can nurture a value-based culture to become powerful platforms for change. - Susan Wojcicki
Ray Dalio
The gold standard on how to use business as a platform for change. - Ray Dalio
+
5
All books

Trailblazer

Trailblazer: The Power of Business as the Greatest Platform for Change

Marc Benioff
Marc Benioff
By
Marc Benioff
3.8
188
ratings on Goodreads

In "Trailblazer," Marc Benioff, the visionary founder and co-CEO of Salesforce, extends an invitation to reimagine the future of business as a force for positive change in the world. With gripping narratives and unparalleled insights into the heart of one of the globe's most admired companies, Benioff argues for a radical shift towards values-led operations. This is not just a memoir or a corporate case study; it's a clarion call to integrate core values such as trust, customer success, innovation, and equality into every facet of business practice. Benioff showcases how these principles have propelled Salesforce beyond its competitors, not merely as a strategy for success, but as the very foundation of a sustainable and inspiring corporate ethos. "Trailblazer" serves as a blueprint for cultivating a culture of purpose and innovation capable of navigating the complexities of today's global landscape. Through Salesforce's journey and the lessons learned therein, Benioff presents a compelling case for why the future of profit is purposeful, and how anyone, from the boardroom to the break room, can spearhead this transformation. This book is a testament to the power of values in driving profound organizational change and a guidebook for leaders and individuals alike who aspire to build a more equitable, prosperous future. Benioff's vision is clear: to thrive in the forthcoming era of disruption, embracing a mission beyond the balance sheet is not optional—it's essential.

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Released
2019
15 Oct
Length
235
Pages

5

recommendations

recommendation

I love this book and have already used it as the basis for several [Mad Money] segments. - Jim Cramer
Explores how companies can nurture a value-based culture to become powerful platforms for change. - Susan Wojcicki
A guide for what every business and organisation must do to thrive in this period of profound political and economic change. - Jamie Dimon
The gold standard on how to use business as a platform for change. - Ray Dalio
Urgent and compelling. - Richard Branson
It’s about how to create a culture where doing well is synonymous with doing good in order to thrive in a world where a company is only as strong as the principles it adopts.
— Marc Benioff, Trailblazer

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