In "Traction," Gabriel Weinberg and Justin Mares unlock the blueprint for startup success, steering away from the commonplace pitfall of product obsession to shine a spotlight on the necessity of gaining traction. This compelling read introduces readers to the Bullseye Framework, an innovative approach designed to identify and leverage the marketing channels most conducive to growth, tailored specifically to each startup's stage and sector. Drawing on insights from over forty interviews with titans of industry and technology—including Jimmy Wales of Wikipedia, Alexis Ohanian of Reddit, and Eric Ries, author of The Lean Startup—Weinberg and Mares distill the essence of gaining market traction into actionable strategies that have propelled some of the world's most successful companies. Beyond mere theory, "Traction" serves as a practical guide, offering a detailed exploration of nineteen different channels that can catapult a startup from obscurity to market prominence. From viral marketing and public relations to search engine optimization and community building, each chapter delves into the nuances of these channels, backed by real-world success stories and failures. This book is an indispensable resource for founders, marketers, and anyone vested in the explosive growth of a startup, providing the tools and insights necessary to navigate the complex terrain of market penetration and achieve sustained success.