The Sales Acceleration Formula
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
In "The Sales Acceleration Formula," Mark Roberge, a proven mastermind behind the explosive growth of HubSpot, offers a revolutionary blueprint for fueling your business's ascent. Roberge, with his unique background as an MIT-trained engineer, turns the art of sales into a precise science, debunking the myth that sales growth is an elusive art only a few can master. Through the lens of data, technology, and inbound selling, this book breaks down the components of building a high-velocity sales team and scaling revenue in a manner that is both predictable and replicable. With Roberge’s rigorous, metrics-driven approach, readers are guided through a transformational journey, learning to leverage the power of data to make informed decisions that accelerate sales performance. Delving into the heart of Roberge's methodology, the book illuminates four critical formulas that underpin sales success: hiring the ideal salesperson consistently, standardizing top-notch training, enforcing a uniform sales process, and generating a steady flow of quality leads. These pillars serve as the foundation for not just meeting but exceeding ambitious sales goals. Drawing from Roberge's firsthand experience in steering HubSpot to the acquisition of its first 10,000 customers across over 60 countries, "The Sales Acceleration Formula" offers an actionable framework for any business aiming to achieve exponential growth. Through this compelling read, Roberge challenges and changes the traditional narratives surrounding sales, making it an indispensable manual for entrepreneurs, sales executives, and anyone aspiring to turn their vision into the next big success story.
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