The Robert Collier Letter Book
The Robert Collier Letter Book
Robert Collier
Patrick O'Shaughnessy
Even though it has little to do with investing, I got so much out of it I thought I’d share. - Patrick O'Shaughnessy
Ramit Sethi
An amazing book on copywriting and really how to understand human behavior and human drive. - Ramit Sethi
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The Robert Collier Letter Book

The Robert Collier Letter Book

Robert Collier
By
Robert Collier
4.1
31
ratings on Goodreads

In the intricate world of advertising and sales, "The Robert Collier Letter Book" emerges as an indispensable guide, breathing life into the art of persuasive letter writing. Crafted by the masterful Robert Collier, this tome delves beyond the mere theory of correspondence, providing a treasure trove of practical examples and strategies that have proven successful in the real world. It's not just a book; it's a mentor, guiding business professionals on how to harness the power of the written word to sell products and ideas effectively. Collier's genius lies in his ability to transform the mundane into the extraordinary, turning simple letters into compelling tools of persuasion. This classic work, zealously protected and distributed by the Collier family, stands as a testament to Robert Collier's dedication to excellence. Every page reflects his profound understanding of human psychology and his unmatched skill in applying it to the realm of business communication. Whether you're an entrepreneur looking to captivate your audience, a marketer aiming to boost your campaign's impact, or simply a lover of exquisite writing, "The Robert Collier Letter Book" offers timeless insights that transcend the ordinary, elevating the craft of letter writing into an art form. With each chapter, Collier invites you on a journey to explore the essence of effective advertising, ensuring that your message not only reaches but also resonates with your audience.

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Released
1989
1 Jan
Length
466
Pages

2

recommendations

recommendation

An amazing book on copywriting and really how to understand human behavior and human drive. - Ramit Sethi
Even though it has little to do with investing, I got so much out of it I thought I’d share. - Patrick O'Shaughnessy
You have to compete in the same way for your reader's attention. He is not looking for your letter. He has a thousand and one other things more important to him to occupy his mind. Why should he divert his attention from them to plow through pages of type about you or your projects?
— Robert Collier, The Robert Collier Letter Book

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