The New Builders
The New Builders: Face to Face With the True Future of Business
In "The New Builders," authors Seth Levine and Elizabeth MacBride cast a revelatory light on the shifting landscape of American entrepreneurship, challenging the archetypal image of young, white, tech-savvy founders dominating Silicon Valley. With compelling evidence and engaging narratives, they argue that the true backbone of the U.S. economy is increasingly made up of women, people of color, immigrants, and individuals over forty—groups historically overlooked yet now driving the future of entrepreneurship. This book delves into the stark reality that, despite their critical role, these New Builders face systemic barriers that threaten not only their success but also the broader economic fabric of the nation. Through a combination of rigorous research and personal stories, Levine and MacBride paint a vivid picture of an America at a crossroads, where the survival and flourishing of its entrepreneurial spirit depend on embracing and supporting this diverse new wave of business leaders. At a time when the narrative around entrepreneurship seems overshadowed by the allure of venture capital and unicorn startups, "The New Builders" brings to the forefront an urgent and untold story of resilience, innovation, and the struggle for equality. The authors meticulously document how the decline in traditional entrepreneurship and the rise of mega-corporations have been compounded by a failure to recognize and invest in the vast potential of these emerging entrepreneurs. Amidst the backdrop of the COVID-19 pandemic and its disproportionate impact on small businesses and minority communities, Levine and MacBride offer not just a critique but a call to action. They propose a reimagining of support structures, policies, and societal attitudes to foster a more inclusive, equitable, and prosperous economic landscape. "The New Builders" is an essential read for anyone concerned with the future of American business and society, offering a blueprint for revitalizing the nation's economy by championing its most underappreciated innovators.
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