In "The Harder You Work, The Luckier You Get," Joe Ricketts, the visionary founder of TD Ameritrade, unveils the gripping saga of his ascent from a modest upbringing on the Nebraska prairie to the zenith of financial success. With the tenacity of a pioneer, Ricketts shattered the elitist stronghold of Wall Street, democratizing stock trading for the everyday American and forever altering the landscape of the brokerage business. His narrative is not just a tale of financial triumph but a testament to the relentless pursuit of a dream against all odds. Facing down regulatory threats, internal betrayals, and the tumultuous markets of the 1989 crash and the dot-com bubble, Ricketts' journey is a masterclass in perseverance, underscored by a fundamental belief in the power of hard work and innovation. Beyond the boardroom battles and strategic gambles, this memoir offers an intimate look into the psyche of an entrepreneur. Ricketts' candid reflections on the personal sacrifices and ethical dilemmas encountered on the road to success paint a complex portrait of leadership and ambition. His story, rooted in the core values of the American frontier, serves as a beacon for aspiring entrepreneurs, providing not only a blueprint for business success but also a deeply personal insight into the costs and rewards of following one's convictions. "The Harder You Work, The Luckier You Get" is more than an autobiography; it is a clarion call to dream big, embrace risk, and forge your own path to greatness.