In "The Creative Curve," Allen Gannett demystifies the elusive nature of creativity, dismantling the long-held belief that artistic genius is a rare gift bestowed upon a chosen few. With an engaging blend of storytelling and scientific investigation, Gannett, a notable big data entrepreneur, embarks on a journey to uncover the truths behind creative success, making a compelling case that genius is not a prerequisite for breakthrough creativity. Through the lens of recent research and captivating anecdotes from some of the most innovative minds across a variety of fields—from the geniuses behind Broadway's "Dear Evan Hansen" to the visionary executives at Netflix—Gannett reveals that there is, in fact, a predictable pattern and science that can lead to achieving mainstream success in any creative endeavor. At the heart of Gannett's thesis is the concept of the "creative curve," the delicate balance between novelty and familiarity that determines the potential for widespread appeal. By dissecting the mechanics of this curve and presenting the four laws of creative success, Gannett provides readers not only with the inspiration but also with a practical framework to harness their own creativity and push the boundaries of what they thought possible. "The Creative Curve" offers a revolutionary perspective on creativity, providing invaluable insights for anyone looking to spark innovation and achieve commercial success, proving once and for all that the power of creativity is accessible to all, waiting just beneath the surface to be unlocked and unleashed.