The Cluetrain Manifesto
The Cluetrain Manifesto
Rick Levine
Ev Williams
On the "books read" section of Ev Williams' GoodReads profile.
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The Cluetrain Manifesto

The Cluetrain Manifesto: The End of Business as Usual

Rick Levine
By
Rick Levine
3.8
3909
ratings on Goodreads

In the whirlwind digital age, "The Cluetrain Manifesto" by Rick Levine emerges as a revolutionary beacon, guiding the perplexed and the curious through the labyrinth of the Internet's impact on business dynamics. With a blend of incisive wit and profound wisdom, the authors unravel how digital networks have overturned traditional corporate hierarchies, emphasizing the power of authentic conversations in creating and sustaining real connections. This manifesto is not just a book; it's a daring call to arms for businesses to embrace the digital zeitgeist or risk obsolescence in a world where markets are conversations. Through vivid anecdotes and sharp analysis, Levine and his co-authors paint a vivid picture of a new marketplace animated by human voice rather than corporate monologue. "The Cluetrain Manifesto" challenges readers to rethink their strategies, urging them to discard outdated marketing doctrines in favor of genuine dialogue with customers. This seminal work is both a prophecy and a playbook for the future of business in the digital era, essential for anyone looking to understand or influence the trajectory of online commerce.

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Released
2000
1 Jan
Length
190
Pages

1

recommendations

recommendation

On the "books read" section of Ev Williams' GoodReads profile.
94. To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are. We have better tools, more new ideas, no rules to slow us down. 95. We are waking up and linking to each other. We are watching. But we are not waiting.
— Rick Levine, The Cluetrain Manifesto

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