The Business Value of Computers
The Business Value of Computers: An Executive's Guide
In "The Business Value of Computers," Paul A. Strassmann embarks on a meticulous examination of the intricate relationship between information technology investments and business performance. Stripping away the conventional wisdom that equates higher spending on technology with increased profits and productivity, Strassmann presents a compelling argument backed by rigorous analysis. He challenges the reliability of traditional metrics like revenue ratios or return-on-asset measures, shedding light on the profound disconnect between the rankings of excellence in computer usage and actual profitability. This groundbreaking work is an essential read for executives tasked with the stewardship of information technology, offering a fresh perspective on evaluating the true impact of computers on business success. Strassmann does not just critique existing methodologies; he proposes a visionary approach focused on leveraging information technology for tangible business value. By advocating for the automation of administrative operations to slash overhead costs, and emphasizing the strategic allocation of IT resources to areas that genuinely enhance business value, he sets a new benchmark for IT effectiveness. The book introduces innovative concepts such as Return-on-Management to guide where computers can be most beneficial, and champions the importance of integrating financial planning with IT investment decisions. With its forward-thinking advice on harnessing the ongoing advancements in electronics and making communication networks the cornerstone of future productivity gains, "The Business Value of Computers" is a seminal work, redefining how organizations should manage and measure the contribution of information technology to their success.
1
recommendations
recommendation
Similar recommendations
View allThis site is part of Amazon’s Associates Program. Purchasing books recommended by successful individuals through my links earns us a small commission, helping keep the site running, at no additional cost to you. Thank you for supporting our site!