The Art of Being Unreasonable
The Art of Being Unreasonable
Eli Broad
Bill Gates
As a creator of successful companies, Eli Broad has few equals, and [this book] clearly shows why. - Bill Gates
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The Art of Being Unreasonable

The Art of Being Unreasonable: Lessons in Unconventional Thinking

Eli Broad
By
Eli Broad
3.5
518
ratings on Goodreads

In the world of business and philanthropy, Eli Broad stands as a towering figure, a testament to the power of embracing the unconventional. "The Art of Being Unreasonable" delves deep into the mindset that propelled Broad from the realms of the ordinary into the extraordinary, revealing the unconventional principles that guided his journey to becoming a billionaire entrepreneur and philanthropist. Through a narrative that is both inspiring and practical, Broad shares his insights on how adopting an 'unreasonable' approach to problem-solving and decision-making can lead to unparalleled success. From founding two Fortune 500 companies to redefining the landscape of modern philanthropy, Broad's story is a compelling guide to breaking the mold and achieving the impossible. Broad's philosophy challenges the status quo, urging readers to question the limits of what's considered 'reasonable.' This book is not just a memoir but a beacon for anyone aiming to make a significant impact in their field. With chapters that cover a range of strategies—from risk-taking and investing to hiring and negotiating—Broad lays bare the essence of his success. His contributions to education reform, scientific research, and the arts exemplify the extraordinary outcomes that arise when one dares to think differently. "The Art of Being Unreasonable" is more than a manual for aspiring entrepreneurs and philanthropists; it is a manifesto for those who seek to leave an indelible mark on the world by defying the expectations of what is reasonable.

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Released
2012
13 Apr
Length
256
Pages

1

recommendations

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As a creator of successful companies, Eli Broad has few equals, and [this book] clearly shows why. - Bill Gates
Ask yourself two questions before you take on a risk: What do I have to lose? And what’s the worst that can happen?
— Eli Broad, The Art of Being Unreasonable

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