In "That Will Never Work," Marc Randolph, the co-founder and first CEO of Netflix, unveils the gripping narrative of how a simple, yet revolutionary idea transformed the way the world consumes entertainment. Set against the backdrop of the late 1990s, when video rental stores dominated and the concept of streaming was as foreign as flying cars, Randolph's recount is a testament to innovation, tenacity, and the undying belief in one's vision. From pitching bizarre business ideas on morning commutes, to convincing his own mother to invest, and navigating through myriad setbacks including server crashes on launch day, this book captures the essence of startup struggle and triumph. Randolph's journey is not just about the birth of Netflix, but an inspiring blueprint for turning the improbable into the extraordinary. With a narrative as compelling as the best Netflix series, "That Will Never Work" is more than just an origin story of a global giant; it's a masterclass in entrepreneurship. Filled with counter-intuitive insights and written with an engaging flair, Randolph addresses the fundamental questions that every dreamer faces: How do you start? How do you cope with failure? And what does true success look like? Whether you're an aspiring entrepreneur, a startup enthusiast, or simply a fan of Netflix, this book offers a rare glimpse into the minds of those who dare to dream big—and an invitation to those who dare to dream bigger. Through the highs and lows of Netflix's early days, Randolph demonstrates that with enough grit and persistence, even the most unlikely ideas can disrupt the world.