In "Talking to Humans," Giff Constable lays out a fundamental blueprint for the art and science of qualitative customer development, a critical process for innovators and startups aiming to hit the mark with their target audience. With an insightful foreword by Steve Blank, this concise guide demystifies the process of engaging in meaningful conversations with potential customers, turning abstract hypotheses into concrete insights. Through a series of practical strategies, Constable teaches readers how to design and conduct impactful customer interviews, ensuring that every question leads closer to the invaluable truth about their product's market fit and potential for success. Beyond merely gathering data, "Talking to Humans" empowers entrepreneurs and innovators to translate their learnings into actionable steps that refine their visions and strategies. Constable emphasizes the importance of empathy, listening, and the nuanced analysis of feedback, moving beyond surface-level interpretations to the deeper, often unspoken needs of the market. This book is an essential tool for anyone looking to validate, adjust, or entirely pivot their business idea based on a foundation of real-world insights, offering a clear path from initial concept to market-ready innovation.