In "Simply Brilliant," William C. Taylor, the cofounder of Fast Company and acclaimed author, takes readers on an inspiring journey far from the high-tech corridors of Silicon Valley to the heart of everyday businesses where innovation thrives in the most unexpected ways. Through his travels to unconventional hotbeds of creativity, Taylor uncovers the extraordinary measures ordinary companies in mundane sectors—be it retail banking, auto dealerships, or small hospitals—are taking to astonish their customers, invigorate their employees, and generate remarkable economic value. This book is a testament to the power of innovation that lies beyond the digital frontier, showcasing how companies of any size and in any industry can achieve remarkable breakthroughs by doing ordinary things extraordinarily well. With compelling case studies and actionable insights, Taylor reveals the secret sauce behind the success of these unassuming innovators. From a parking garage in Miami Beach that transforms into a vibrant public space to a fast-food chain renowned for its cult-like following and operational excellence, "Simply Brilliant" illustrates that the future of business innovation is open to all. It's not just about the latest technology or social media trends but about reimagining the possibilities within one's domain to achieve breakaway performance. Taylor's message is both simple and profound: extraordinary innovation doesn't require a Silicon Valley address, just a commitment to rethinking the conventional and a willingness to do the hard work of making things better. "Simply Brilliant" is an essential read for leaders, entrepreneurs, and anyone eager to discover how to create monumental impact in their work and turn the ordinary into the extraordinary.