In "Screw Business As Usual," Richard Branson, the iconic entrepreneur and adventurer, challenges the status quo of the corporate world with a revolutionary manifesto. He argues for a seismic shift in how businesses operate, urging a move away from the myopic focus on profits to a holistic approach that values people, community, and the planet. Through a blend of captivating anecdotes from his own ventures and insightful analysis, Branson makes a compelling case for redefining success in business. His vision is not just about changing business practices, but about transforming lives by fostering a culture of generosity and responsibility that can ripple through society and catalyze real change. This book is more than just a call to action; it is a roadmap for a new kind of capitalism. Branson draws on examples from his own companies, as well as other businesses worldwide, to show how pursuing purpose over profit can lead to greater success and fulfillment. "Screw Business As Usual" is an inspiring read for entrepreneurs, leaders, and anyone who believes that business can be a force for good in the world. Branson’s message is clear: by turning our values upside down and embracing a more compassionate and sustainable approach to business, we can enrich our lives and the planet, proving that doing good is good for business.