In "Prosperity," Colin Mayer takes a scalpel to the heart of conventional business wisdom, challenging the age-old doctrine that the sole purpose of business is to maximize shareholder profit. With a blend of incisive analysis and visionary thinking, Mayer argues that this myopic focus has led us down a path of societal and environmental degradation, eroding the very foundations of our economies and communities. Through a compelling narrative, Mayer not only deconstructs the flawed premises underpinning current business practices but also lays down a groundbreaking framework for reimagining the role of corporations in society. With an eye towards the future, "Prosperity" proposes a radical overhaul of how businesses operate, advocating for a model where corporations act as custodians of societal and environmental well-being, enriching not just shareholders, but every stakeholder involved. Drawing on a rich tapestry of disciplines, including business, law, economics, science, philosophy, and history, Mayer crafts a persuasive and urgent call to action. "Prosperity" is not just a critique but a beacon of hope, offering a detailed roadmap for how corporations can evolve to meet the challenges of the 21st century. It is a manifesto for change, pushing the boundaries of what businesses can and should be—a powerful agent for good, capable of fostering economic resilience, social cohesion, and environmental sustainability. This book is an essential read for anyone invested in the future of business, from policymakers and CEOs to entrepreneurs and consumers, providing the insights needed to propel us towards a more prosperous and equitable world.
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