In the groundbreaking "Primed to Perform," Neel Doshi and Lindsay McGregor unveil the transformative power of human psychology in creating high-performing workplace cultures. This book is not just a treasure trove of insights; it's a roadmap to unlocking the magic of great cultures that many leaders yearn for but struggle to achieve. With an engaging narrative, Doshi and McGregor dissect the very fabric that forms the backbone of successful organizations, introducing the science of Total Motivation (ToMo). Through compelling research and real-world examples from giants like Apple and Starbucks, they convincingly argue that understanding and enhancing Total Motivation is the key to driving higher sales, fostering customer loyalty, and igniting employee passion. "Primed to Perform" goes beyond the why, delving into the how of building and sustaining great cultures. By presenting a highly predictive new measurement tool, the Total Motivation (ToMo) Factor, the authors equip leaders with the ability to measure the strength of their culture and track progress over time. This book is an essential guide for anyone looking to create systems that foster high performance and innovation. Whether you're leading a small team, running a nonprofit, or at the helm of a large corporation, Doshi and McGregor’s systematic and sustainable approach offers a clear path to transforming your organization. Prepare to be inspired and equipped to elevate your workplace culture to new heights.