In the heart of the Pacific Northwest, a legend of the tire world, Les Schwab, carved a niche so deep that his legacy is unmatched. "Pride in Performance" is not just the story of a man who transformed a humble tire shop into the largest independent tire business globally; it's a masterclass in the art of nurturing success from the ground up. Through the pages of this insightful book, Les Schwab invites readers into his journey, from the initial struggles to the pinnacle of his career, revealing the core philosophy that powered his ascent: the belief in the untapped potential of his employees. His narrative, grounded in the practical wisdom of experience, serves as a beacon for anyone aspiring to not just thrive in business, but to revolutionize an industry. Les Schwab's approach to business was unconventional yet profoundly effective, focusing on building a team as robust as the tires they sold. "Pride in Performance" is more than a memoir; it's a blueprint for cultivating a work culture that places trust, respect, and, most importantly, pride in performance at its center. Schwab's storytelling, characterized by its straightforwardness and sincerity, encapsulates the essence of his success. This book is an indispensable read not only for those embarking on a business venture but for anyone seeking to understand the power of leading with integrity and fostering an environment where every employee can thrive.