Onward
Onward
Howard Schultz
Tom Bilyeu
Tom Bilyeu recommended this book on his website.
Ron Conway
Story of his return to Starbucks, and the success of the company in a tumlutuous economic time in history. - Ron Conway
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Onward

Onward: How Starbucks Fought for Its Life without Losing Its Soul

Howard Schultz
Howard Schultz
By
Howard Schultz
3.9
1204
ratings on Goodreads

In "Onward," Howard Schultz, the visionary leader who reshaped the global coffee culture, returns to the helm of Starbucks during its darkest hour. Faced with the daunting task of reviving a faltering empire without losing its soul, Schultz embarks on a transformative journey that tests the very fibers of his leadership. This gripping narrative unfolds against the backdrop of one of history's most challenging economic climates, revealing the resilience and tenacity required to steer a beloved brand back to prosperity. Schultz's story is more than a corporate turnaround; it's a testament to the power of human values in the relentless pursuit of success. Through candid reflections and riveting detail, "Onward" invites readers inside the boardroom and into the heart of a man who refuses to compromise on what matters most. Schultz's deep conviction that the right way to win is as important as winning itself offers a rare glimpse into the evolving nature of corporate leadership. Balancing profitability with integrity, "Onward" is a compelling chronicle of hope, renewal, and the unyielding belief that the future can indeed be brighter. Howard Schultz's journey is an inspirational blueprint for leaders everywhere, proving that even in the face of adversity, one can envision a successful future built on the foundation of core values and human connection.

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Released
2007
1 Feb
Length
350
Pages

2

recommendations

recommendation

Tom Bilyeu recommended this book on his website.
Story of his return to Starbucks, and the success of the company in a tumlutuous economic time in history. - Ron Conway
Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo. Find new ways to see. Never expect a silver bullet. Get your hands dirty. Listen with empathy and overcommunicate with transparency. Tell your story, refusing to let others define you. Use authentic experiences to inspire. Stick to your values, they are your foundation. Hold people accountable, but give them the tools to succeed. Make the tough choices; it's how you execute that counts. Be decisive in times of crisis. Be nimble. Find truth in trials and lessons in mistakes. Be responsible for what you see, hear, and do. Believe.
— Howard Schultz, Onward

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