In "One Simple Idea," Stephen Key unlocks the door to a world where your creativity can pay off in ways you've never imagined. This isn't just a book; it's a passport to financial independence and a testament to the power of a single, well-executed idea. Key, the mastermind behind innovations like Michael Jordan’s WallBall and the Spinformation rotating label, draws on his thirty years of success to show you how turning a simple concept into a steady stream of royalties isn’t just possible—it’s something anyone can do. With wisdom, wit, and a clear, step-by-step approach, Key demystifies the process of licensing your idea to companies that handle the heavy lifting, from R&D to marketing and distribution, allowing you to earn passively while retaining your freedom. Beyond just a guide, "One Simple Idea" is a strategic companion through the journey of innovation and entrepreneurship. Stephen Key challenges the traditional notion that groundbreaking ideas must originate from within corporate walls. Instead, he reveals how today’s businesses are eager for fresh concepts from outside entrepreneurs, ready to share profits with those who can offer them their next big product. This book is more than an instruction manual—it's a revolution in thinking, showing you how to protect your ideas, avoid the pitfalls of patents and product development, and see your vision realized in the market, all without risking your financial security. Whether you're looking to supplement your income or transition to being your own boss, "One Simple Idea" offers the insights, encouragement, and practical advice needed to turn your dreams into dividends.