In "Obliquity," John Kay explores the fascinating premise that the most direct path to achieving one's goals is often, paradoxically, an indirect one. With compelling clarity, Kay unravels the mysteries of how embracing a less straightforward approach to objectives—whether in business, personal pursuits, or broader societal goals—can lead to unanticipated success. Drawing from a rich tapestry of historical examples, ranging from military strategies to corporate boardrooms, Kay illustrates how the most successful endeavors often arise from serendipitous routes, guided by the principle of obliquity. This book challenges conventional wisdom, inviting readers to rethink the way they pursue their ambitions and encouraging a more nuanced understanding of success. Kay's argument is bolstered by a diverse array of case studies that demonstrate obliquity in action: companies that achieve profitability by not prioritizing profit above all else, individuals who attain wealth without a myopic focus on accumulation, and communities that find happiness without directly seeking it. "Obliquity" is a thought-provoking journey into the heart of complexity in our goals and the unpredictable world we navigate. It stands as a testament to the power of indirect approaches in a world that often prizes directness, offering a fresh lens through which to view the pursuit of objectives across all facets of life. This book is not only a guide to achieving goals but a profound exploration of the nature of human ambition and the subtle, often overlooked paths to success.