Nudge
Nudge
Richard H. Thaler
Mr. Money Mustache
On decision making. - MMM
Kevin Systrom
Kevin Systrom recommended this book on Facebook.
Ben Shapiro
A somewhat creepy book. - Ben Shapiro
+
3
All books

Nudge

Nudge: Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler
By
Richard H. Thaler
3.8
4632
ratings on Goodreads

In the groundbreaking work "Nudge," Nobel Laureate Richard H. Thaler and legal scholar Cass R. Sunstein embark on a captivating exploration of human decision-making. With incisive wit and profound insights, they unravel the tapestry of choices that define our daily lives, from the mundane to the monumental. Through a lens sharpened by decades of behavioral science research, Thaler and Sunstein expose the subtle forces that guide our decisions, revealing that the architecture of choice is anything but neutral. Their narrative, rich with eye-opening examples, illustrates how biases and heuristics invisibly nudge us towards decisions that may not always serve our best interests. However, "Nudge" does not merely diagnose the ills of decision-making; it offers a beacon of hope. Thaler and Sunstein propose the revolutionary concept of "choice architecture" as a tool to gently steer individuals towards more beneficial decisions, without encroaching on the freedom of choice. This book is a manifesto for those seeking to understand the complexities of human behavior, and a guide for policymakers, business leaders, and individuals alike, who aspire to craft environments that enhance decision-making. With "Nudge," we are invited to reimagine the potential of human choice, in a world where better decisions are simply a gentle push away.

Read more
Released
2008
8 Apr
Length
260
Pages

3

recommendations

recommendation

Kevin Systrom recommended this book on Facebook.
On decision making. - MMM
A somewhat creepy book. - Ben Shapiro
A choice architect has the responsibility for organizing the context in which people make decisions.
— Richard H. Thaler, Nudge

Similar recommendations

View all
The 4-Hour Workweek
26
people
person
Principles
Principles
Ray Dalio
25
people
person
Zero to One
Zero to One
Peter Thiel
22
people
person
The Hard Thing About Hard Things
22
people
person
Influence
Influence
Robert Cialdini
18
people
person
The Innovator's Dilemma
The Innovator's Dilemma
Clayton M. Christensen
18
people
person
Shoe Dog
Shoe Dog
Phil Knight
17
people
person
The Lean Startup
15
people
person
High Output Management
High Output Management
Andrew S. Grove
14
people
person
Poor Charlie's Almanack
14
people
person

This site is part of Amazon’s Associates Program. Purchasing books recommended by successful individuals through my links earns us a small commission, helping keep the site running, at no additional cost to you. Thank you for supporting our site!