Netflixed
Netflixed
Gina Keating
Balaji Srinivasan
Blockbuster tried to buy Hollywood Video, but the FTC called this off on antitrust (!) grounds. By 2010 Blockbuster was bankrupt and Netflix was soaring. - Balaji Srinivasan
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Netflixed

Netflixed: The Epic Battle for America's Eyeballs

Gina Keating
By
Gina Keating
4.0
1597
ratings on Goodreads

In "Netflixed," author Gina Keating masterfully chronicles the exhilarating ascendancy of Netflix from a fledgling online DVD store into a global streaming colossus, forever altering the entertainment landscape. With the narrative tension of a gripping novel, Keating unveils the behind-the-scenes battles, strategic gambles, and visionary decisions that propelled Netflix to overthrow industry titans and redefine consumer expectations. Through meticulous research and extensive interviews, she paints a vivid portrait of co-founders Marc Randolph and Reed Hastings, two Silicon Valley mavericks whose unconventional thinking and dogged perseverance launched a revolution in how we consume media. Keating delves deep into Netflix's tumultuous journey, capturing the essence of its relentless innovation and the audacity of its business maneuvers. From its head-on clash with Blockbuster that redefined movie rentals, to its bold foray into streaming content, facing off against giants like Google and Amazon, "Netflixed" is a riveting saga of ambition, disruption, and success. It is not just the story of a company, but a reflection on the evolution of digital entertainment and the internet itself. Keating's narrative also critically examines the challenges and controversies that Netflix has faced, including its polarizing leadership and strategic missteps, offering a balanced view of its quest to dominate the future of entertainment. "Netflixed" is an essential read for anyone fascinated by the intersection of technology, business, and pop culture, revealing the high stakes and hard choices that shape the digital age.

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Released
2012
11 Oct
Length
304
Pages

1

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Blockbuster tried to buy Hollywood Video, but the FTC called this off on antitrust (!) grounds. By 2010 Blockbuster was bankrupt and Netflix was soaring. - Balaji Srinivasan
Founders often had to step aside to let corporate “grown-ups” raise their babies—that was just how Silicon Valley worked.
— Gina Keating, Netflixed

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