My Life at Apple
My Life at Apple
John Couch
Steve Wozniak
A very worthy book by someone who knew Steve Jobs well and worked directly with him. - Steve Wozniak
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My Life at Apple

My Life at Apple: And the Steve I Knew

John Couch
By
John Couch
4.2
51
ratings on Goodreads

In "My Life at Apple," John Couch offers an unparalleled glimpse into the heart of one of the most iconic companies in the world through the eyes of one of its earliest visionaries. From his initial hesitation to the momentous decision to join Steve Jobs' fledgling endeavor, Couch narrates a journey of innovation, friendship, and relentless pursuit of excellence. As Apple's 54th employee and its first VP of Software and Education, his story is not just about the creation of groundbreaking technology but about the forging of a culture that would define a generation. With intimate insights and captivating anecdotes, Couch reveals the challenges and triumphs of building a revolutionary computer, shedding light on his professional evolution alongside the meteoric rise of Apple. Beyond the corridors of innovation and the buzz of Silicon Valley, this memoir delves deep into the personal dynamics that shaped Apple's early days. The relationship between Couch and Jobs, evolving from professional collaboration to a deep, enduring friendship, forms the emotional core of this narrative. "My Life at Apple" is more than a recounting of technological milestones; it is a testament to the human spirit, the power of collaboration, and the indelible impact of visionary leadership. Through trials and triumphs, John Couch's journey encapsulates the essence of what it means to be part of something truly revolutionary, making this book an essential read for anyone fascinated by the intersection of technology, business, and the human experience.

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Released
2021
11 Jul
Length
Pages

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recommendations

recommendation

A very worthy book by someone who knew Steve Jobs well and worked directly with him. - Steve Wozniak
His sales philosophy revolved around focusing on features (technical aspects of products) over benefits (why what we’re selling matters). It’s the classic what versus why sales contrast, in which focusing more on the why has been proven time and again to be the better option.
— John Couch, My Life at Apple

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