Leading Sustainably
Leading Sustainably: The Path to Sustainable Business and How the SDGs Changed Everything
In the transformative text "Leading Sustainably," Trista Bridges meticulously charts a course for the modern business landscape, where the pursuit of profit no longer reigns supreme. As societal and environmental crises loom larger, Bridges compellingly argues for a new paradigm: the age of the stakeholder, where sustainability and corporate responsibility intersect with traditional business goals. Drawing inspiration from the United Nations Sustainable Development Goals (SDGs) for 2030, the book serves as a beacon for change-makers worldwide, illustrating how incorporating sustainability into the core of business strategies isn’t just ethical, but imperative for enduring success. With riveting insights and actionable guidance, "Leading Sustainably" delves deep into the evolution of sustainability within the business sector, offering readers a comprehensive understanding of how to build and measure sustainability capabilities within their organizations. Through vivid vignettes of companies exemplifying sustainable practices from inception and detailed case studies spanning various industries, Bridges, alongside Eubank, provides not just inspiration but practical frameworks for businesses ready to embark on or accelerate their sustainable journey. This book emerges as an indispensable guide for mid-level to senior managers eager to navigate the complexities of a rapidly changing business environment, ensuring their decision-making processes align with the urgent need for a more sustainable and inclusive global economy.
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