In-N-Out Burger
In-N-Out Burger
Stacy Perman
Richard Branson
Richard Branson recommended this book on his "70 must-read books" blog post.
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In-N-Out Burger

In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules

Stacy Perman
By
Stacy Perman
3.7
1456
ratings on Goodreads

Dive into the sizzling world of a fast-food phenomenon with Stacy Perman's "In-N-Out Burger," where the tantalizing tale of a humble burger stand morphs into a mouthwatering narrative of success, innovation, and cult-like devotion. This is not just a book about burgers—it's a deep dive into the ethos of a brand that has managed to both stay true to its roots and revolutionize the industry. With an engaging blend of business acumen and flavorful storytelling, Perman serves up a story as irresistible as the chain's secret sauce, charting the journey of the Snyder family from their first storefront in Baldwin Park, California, to their status as fast-food royalty. It’s a narrative that flips the burger on what we know about perseverance, marketing, and making a menu that millions swear by. "In-N-Out Burger" unfolds the layers of this iconoclastic institution, revealing the secrets behind its unprecedented success. Stacy Perman takes us behind the scenes, offering a peek into the company's steadfast commitment to quality, customer service, and family values—principles increasingly rare in a world dominated by global chains. Through interviews, historical research, and a narrative as rich and satisfying as a double-double with animal fries, this book is a feast for anyone intrigued by the confluence of American entrepreneurship, family dynamics, and, of course, the quest for the perfect burger. It's a compelling read for foodies, business professionals, and anyone who's ever craved a slice of the In-N-Out dream, making it clear why this fast-food chain, against all odds, continues to capture hearts and stomachs across the nation.

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Released
2009
12 May
Length
352
Pages

1

recommendations

recommendation

Richard Branson recommended this book on his "70 must-read books" blog post.
Their philosophy was simple; the product—if it’s a good one—should sell itself, and everything else is smoke and mirrors.
— Stacy Perman, In-N-Out Burger

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