In "Imagine It Forward," Beth Comstock, a titan of innovation and former Vice Chair at GE, invites us on a journey through the frontlines of change in the modern business world. With the pace of change accelerating by the day, Comstock argues that adaptability and forward-thinking are not just advantageous but essential for survival and success. Through a blend of personal narrative and professional insight, she demystifies the process of driving change within large organizations and the world at large. This book is a beacon for anyone looking to navigate the turbulent waters of business innovation, offering a candid look at the challenges of pushing boundaries and the resilience required to overcome them. Comstock's story is one of transformation, from leading GE's leap into the digital age to championing its ventures into clean energy, revealing the power of embracing change and the critical importance of being a "change maker." She delves into the essence of innovation, emphasizing the role of curiosity and the courage to challenge the status quo. "Imagine It Forward" is more than a memoir or a guide; it's an invitation to break free from fear, to leap into the unknown, and to give ourselves permission to envision and forge a future that lies beyond the realms of the familiar. With actionable insights on fostering a culture of learning, challenging conventional wisdom, and empowering individuals, Comstock equips readers with the tools to lead change rather than be led by it.