In the riveting biography "I'd Like the World to Buy a Coke," David Greising paints an intimate and detailed portrait of Roberto Goizueta, the visionary CEO whose strategies propelled Coca-Cola from a familiar beverage into a global icon and an unparalleled financial powerhouse. Through meticulous research and captivating storytelling, Greising lays bare the life of a man who, with a blend of bold innovation and unwavering determination, rewrote the rules of business and in the process, generated unprecedented wealth for shareholders. This is not just the story of a man and a company; it's a testament to the power of visionary leadership in the face of immense challenges. Greising's narrative takes readers behind the scenes of one of the world's most secretive corporations, revealing how Goizueta, a Cuban immigrant, shattered the glass ceiling to redefine Coca-Cola's destiny. With an eye for detail and a flair for the dramatic, "I'd Like the World to Buy a Coke" delves into the strategic decisions, from the introduction of Diet Coke to the globalization of the brand, that cemented Coca-Cola's status as a symbol of American enterprise and ingenuity. This biography is an inspiring account of ambition, ingenuity, and the relentless pursuit of success that will captivate anyone interested in the making of a global empire and the man who dared to dream it possible.