How to Write a Good Advertisement
How to Write a Good Advertisement
Victor O. Schwab
Scott Adams
One of the books on Scott Adams' "Persuasion Reading List."
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How to Write a Good Advertisement

How to Write a Good Advertisement: A Short Course in Copywriting

Victor O. Schwab
By
Victor O. Schwab
4.2
494
ratings on Goodreads

Unlock the secrets to compelling copywriting with Victor O. Schwab's classic, "How to Write a Good Advertisement." Within these pages lies a treasure trove of strategies, proven to transform the way you communicate your products and services. Schwab distills decades of advertising wisdom into a concise, engaging guide that promises not only to enhance your writing skills but also to elevate your marketing efforts to unprecedented heights. Whether you're stepping into the world of advertising for the first time or seeking to refine your craft, this book is your roadmap to creating irresistible appeals to your potential customers. Schwab's approach demystifies the art and science behind effective advertisements, offering actionable advice that has turned novices into adept copywriters and seasoned professionals into masters of persuasion. Through insightful analysis and examples, "How to Write a Good Advertisement" equips you with the tools to capture attention, stir interest, and ignite desire in your audience. Prepare to dive into a masterclass that will empower you to write not just good, but great advertisements, turning browsers into buyers, and skeptics into staunch supporters of your brand.

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Released
1980
1 Jun
Length
236
Pages

1

recommendations

recommendation

One of the books on Scott Adams' "Persuasion Reading List."
Whenever people are particularly muddled in their thinking they invent big words to cover their confusion.
— Victor O. Schwab, How to Write a Good Advertisement

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