How to Turn Down a Billion Dollars
How to Turn Down a Billion Dollars
Billy Gallagher
Casey Neistat
Super insightful read. Highly recommend. - Casey Neistat
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How to Turn Down a Billion Dollars

How to Turn Down a Billion Dollars: The Snapchat Story

Billy Gallagher
By
Billy Gallagher
3.7
904
ratings on Goodreads

In the heart of Silicon Valley's relentless innovation and cutthroat business deals, the story of Snapchat's meteoric rise from a playful project to a multi-billion dollar empire is nothing short of breathtaking. "How to Turn Down a Billion Dollars" by Billy Gallagher, unfolds the riveting journey of Evan Spiegel, Bobby Murphy, and their creation that transformed the fabric of social communication. Gallagher, with his unique insider perspective as a Stanford contemporary and fraternity brother to Snapchat's founders, delves deep into the controversies, the visionary zeal, and the unprecedented decisions that shaped the company. This narrative does not just chronicle the evolution of Snapchat but also paints a vivid picture of its impact on culture and technology, challenging the very ethos of digital permanence. Through the lens of Snapchat's dramatic refusal of Facebook's three-billion-dollar offer, Gallagher explores the fine line between hubris and genius. The book serves as a testament to the trials and triumphs of maintaining integrity and vision in the face of overwhelming odds. From its inception in a Stanford dorm room to becoming a household name synonymous with fleeting moments captured and shared, Snapchat's story is a beacon for future entrepreneurs. "How to Turn Down a Billion Dollars" is not merely about the business decisions that define a company's worth but also about the human spirit's capacity to dream, disrupt, and redefine the digital age.

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Released
2017
14 Sep
Length
304
Pages

1

recommendations

recommendation

Super insightful read. Highly recommend. - Casey Neistat
Evan was attracted to technology early on, building his first computer in sixth grade and experimenting with Photoshop in the Crossroads computer lab. He would later describe the computer teacher, Dan, as his best friend. Evan dove into journalism as well, writing for the school newspaper, Crossfire. One journalism class required students to sell a certain amount of advertising for Crossfire as part of their grade. Evan walked around the neighborhood asking local businesses to buy ads; once he had exceeded his sales goals, he helped coach his peers on how to pitch businesses and ask adults for money. By high school, the group of 20 students Evan had started with in kindergarten had grown to around 120. Charming, charismatic, and smart, Evan threw parties at his dad’s house that were “notorious” in his words. Evan’s outsized personality could rub people the wrong way at times, but his energy, organizing skills, and enthusiasm made him an exceptional party thrower. He possessed a bravado that could be frustrating and off-putting but was great for convincing everyone that the night’s party was going to be the greatest of all time. Obsessed with the energy drink Red Bull and the lifestyle the brand cultivated, Evan talked his way into an internship at the company as a senior in high school. The job involved throwing parties and other events sponsored by Red Bull. Clarence Carter, the head of the company’s security team, would give Evan advice that would stand him well in the years to come: pay attention to who helps you clean up after the party. Later recalling the story, Evan said, “When everyone is tired and the night is over, who stays and helps out? Because those are your true friends. Those are the hard workers, the people that believe that working hard is the right thing to do.
— Billy Gallagher, How to Turn Down a Billion Dollars

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