In "How Google Works," Eric Schmidt and Jonathan Rosenberg, two of Silicon Valley's seasoned business executives, pull back the curtain on the revolutionary business strategies that propelled Google from a nascent startup into a global powerhouse. Drawing from their extensive experience and the wisdom gained from rethinking everything they knew about management, Schmidt and Rosenberg offer a compelling primer on the dynamics of corporate culture, strategy, talent, and innovation in the digital age. Through engaging anecdotes and insights, this book demystifies the practices that define Google's success, from fostering an environment that encourages bold decision-making to nurturing the kind of creativity that leads to groundbreaking products. At the heart of their narrative is a fundamental belief in the power of 'smart creatives'—multifaceted individuals who combine technical knowledge, business expertise, and creative prowess to drive extraordinary outcomes. Schmidt and Rosenberg explore how the seismic shifts brought about by the internet, mobile technology, and cloud computing have transferred power from companies to consumers, and why organizations that want to thrive in this new landscape must prioritize superior product design and talent acquisition. With its mix of management maxims and real-world stories from Google's journey, "How Google Works" serves as both an insider's guide to the company's innovative approach to business and a blueprint for fostering creativity and excellence in any organization.