In "How: Why HOW We Do Anything Means Everything," Dov Seidman embarks on an enlightening quest to dissect the essence of behavior in the modern world's interconnected and transparent landscape. As the digital age thrusts us into an era where information flows freely and global interdependence tightens, Seidman argues that the traditional metrics of success have been upended. It's no longer the "what" that sets individuals and organizations apart, but the "how" - the manner in which actions are undertaken. This groundbreaking perspective challenges the reader to reconsider the foundation upon which personal and professional lives are built, proposing that the path to sustainable success and significance is paved with conduct that is not just effective, but ethically grounded and deeply humanistic. Through a tapestry of compelling anecdotes, rigorous research across diverse fields, and insightful interviews with leaders from various sectors, Seidman elucidates how our behaviors, leadership styles, and governance models can be transformed to meet the demands of the 21st century. "How" serves as both a manifesto and a manual for those looking to navigate the complexities of contemporary life with integrity and purpose. It asserts that in a world where "whats" are easily replicated and transparency is the norm, our greatest competitive advantage lies in adopting values-driven "hows." Seidman's vision is a clarion call to individuals and organizations alike to embark on a journey of principled performance, fostering cultures of trust and innovation that promise not just enduring success, but a legacy of significance.