In the captivating exploration "Hooked," Nir Eyal unveils the secret psychology behind why some products become indispensable parts of our lives while others fade into obscurity. With a keen eye for the mechanisms that drive our digital era's most addictive technologies, Eyal introduces the Hook Model—a potent four-step process ingeniously designed by successful companies to subtly foster consumer habits. This groundbreaking framework not only propels users to return repeatedly without the need for expensive advertising but also holds the key to creating products that genuinely stick. Drawing upon his extensive research, consulting background, and firsthand experiences as a start-up founder, Eyal crafts a compelling narrative that is both an insightful how-to guide for creating engaging products and a fascinating journey through the habit-forming innovations that have shaped our modern world. From the ubiquity of smartphones to the allure of social media platforms, "Hooked" offers actionable strategies, practical insights, and intriguing examples that illuminate the path for product managers, designers, marketers, and entrepreneurs eager to understand and harness the forces that shape user behavior. This book is an essential playbook for anyone looking to unlock the secret to building products that captivate and endure.