In "Googled," Ken Auletta embarks on a riveting exploration of a titan that has redefined the digital age: Google. With unparalleled access to its enigmatic founders, Larry Page and Sergey Brin, and a deep dive into the corridors where the future of media is being rewritten, Auletta presents a narrative that is as much a testament to innovation as it is a cautionary tale for the traditional media landscape. Through candid interviews and behind-the-scenes glimpses, we are offered an unprecedented look at the company's meteoric rise, the secret sauce behind its success, and the seismic waves it has sent across industries. This book is not merely an account of Google's ascent but a critical analysis of a shift in power that has left traditional media grappling in its wake. Auletta, with his astute observations and in-depth reporting, reveals the friction between the old guard and the new, between the established practices of media businesses and the disruptive nature of the internet behemoth. "Googled" is an essential roadmap for understanding how technology is inexorably changing the landscape of information and commerce. It's a narrative that captures the spirit of innovation and the challenges of adapting to a world where the rules of engagement are continually rewritten by the likes of Google.