Getting Real
Getting Real
37signals
Tim Ferriss
It does have a software focus, but all of it can be applied to entrepreneurs in general. - Tim Ferriss
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Getting Real

Getting Real: The smarter, faster, easier way to build a successful web Application

37signals
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37signals
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"Getting Real" is a masterpiece forged in the fires of practicality, offering a revolutionary approach to software development that challenges conventional methodologies. This insightful book, penned by the creators of the renowned web application company 37signals (now Basecamp), strips away the complexities and unnecessary layers often associated with software projects. Instead, it presents a refreshingly simple philosophy: focus on what truly matters. With its clear, concise chapters, "Getting Real" serves as both a beacon and a bible for developers, designers, and managers seeking to navigate the digital landscape with agility and efficiency. It emphasizes the importance of rapid prototyping, getting user feedback early, and setting realistic priorities. In doing so, it not only redefines how software should be created but also offers a roadmap for building products that resonate with users and stand the test of time. Through a series of enlightening essays, readers are invited to explore a treasure trove of actionable insights and grounded advice. "Getting Real" dives deep into the art of making tough decisions, cutting features to hone your application to perfection, and fostering a team culture that embraces change and innovation. This book is not about theoretical ideals but about actionable strategies that have been proven in the heat of battle. For anyone tired of the status quo, "Getting Real" is a clarion call to rethink, reimagine, and reinvent the way software is built. It's a manifesto for the future, a guidebook for those ready to create standout digital products through wisdom, simplicity, and the sheer power of getting real.

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Released
2006
1 Jan
Length
Pages

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It does have a software focus, but all of it can be applied to entrepreneurs in general. - Tim Ferriss
— 37signals, Getting Real

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