Dream Big
DREAM BIG: How the Brazilian Trio behind 3G Capital - Jorge Paulo Lemann, Marcel Telles and Beto Sicupira - acquired Anheuser-Busch, Burger King and Heinz
In "Dream Big," Cristiane Correa unveils the riveting journey of a Brazilian trio whose ambition and relentless pursuit of excellence catapulted them to the zenith of global business. Jorge Paulo Lemann, Marcel Telles, and Beto Sicupira, through their unparalleled vision and innovative management strategies, transformed a modest investment into the largest empire in Brazilian capitalism. Their story is not just a testament to their business acumen but a blueprint for success, emphasizing meritocracy, simplicity, and an unwavering commitment to cost-cutting. Correa delves deep into the ethos that powered their rise, offering readers an intimate look at the trio's journey from the inception of Banco Garantia in the 1970s to their dominant presence on the world stage. "Dream Big" is more than a business biography; it is a source of inspiration and a guide for anyone who aspires to dream big and achieve the seemingly impossible. This book encapsulates the essence of what it means to transform ambitious dreams into reality, making it a must-read for aspiring entrepreneurs and seasoned business professionals alike.
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