Confessions of an Advertising Man
Confessions of an Advertising Man
David Ogilvy
Rory Sutherland
Love it. His best book. - Rory Sutherland
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Confessions of an Advertising Man

Confessions of an Advertising Man

David Ogilvy
By
David Ogilvy
4.0
5571
ratings on Goodreads

"Confessions of an Advertising Man" is not just a book; it's a masterclass in advertising from the man who transformed the landscape of the industry. David Ogilvy, with the wisdom of a seasoned virtuoso and the charisma of a born storyteller, recounts the journey that led him to helm one of the most successful advertising agencies in the world. Through a series of candid anecdotes and insightful reflections, Ogilvy distills the essence of effective advertising into a compelling narrative that is as informative as it is inspiring. Whether you're a budding marketer, a seasoned executive, or simply curious about the wizardry behind the ads that shape our world, this book offers a rare glimpse into the mind of a genius who wrote the rulebook on brand storytelling. Beyond its practical advice on navigating the advertising industry, Ogilvy's opus serves as a timeless manifesto on the art of persuasive communication. He shares not only his triumphs but also his failures, lending the book an authenticity that resonates with readers across generations. The principles he lays down—rooted in respect for the consumer, the importance of research, and the power of creativity—remain as relevant today as they were when first published. "Confessions of an Advertising Man" is more than a handbook for marketers; it's a treasure trove of wisdom for anyone looking to leave a mark on the world through the art of communication.

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Released
1963
1 Jan
Length
208
Pages

1

recommendations

recommendation

Love it. His best book. - Rory Sutherland
The consumer isn't a moron. She is your wife.
— David Ogilvy, Confessions of an Advertising Man

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