In the visionary exploration "Competing in the Age of AI," authors Marco Iansiti and Karim R. Lakhani embark on a journey to decipher the transformative power of artificial intelligence in reshaping the landscape of business and competition. At the heart of this revolution lies the AI-centric organization, a new breed of enterprise that leverages data, analytics, and AI to transcend traditional business barriers of scale, scope, and learning. With profound insights and a forward-looking perspective, the authors reveal how such organizations are not just altering the rules of strategy but are also dismantling long-standing industry boundaries, enabling an unprecedented scale of operation and facilitating a quantum leap in organizational learning capabilities. Through a rich tapestry of examples from leading global firms like Airbnb, Ant Financial, and Amazon, Iansiti and Lakhani showcase the vastly scalable and adaptable nature of AI-driven processes that promise to redefine value creation, delivery, and capture in the digital era. As the world grapples with rapid changes and unforeseen challenges, such as those presented by the coronavirus crisis, "Competing in the Age of AI" emerges as a critical guide for navigating the turbulent waters of digital transformation. The book not only illuminates the structural changes occurring in the economy due to the collision of digital and traditional business models but also provides a strategic framework for leaders to rethink their operating models in the face of such disruptions. By delving into the opportunities and risks presented by the digital juggernaut, Iansiti and Lakhani equip leaders of both digital-native and traditional firms with the knowledge to architect their future success. This compelling narrative does not just predict the impending dominance of AI in business but also lays out a roadmap for competing effectively in this new, AI-driven world, making it an indispensable resource for business leaders and strategists alike.