In "Competing Against Luck," Clayton M. Christensen, the renowned authority on innovation, delivers a groundbreaking exploration that transforms the unpredictable art of product innovation into a science of achieving growth. Christensen challenges the traditional assumption that understanding customers is the key to innovation. Instead, he introduces a revolutionary perspective: customers don't simply purchase products or services—they "hire" them to accomplish specific jobs in their lives. Through this lens, Christensen unveils the "Jobs to Be Done" theory, a concept that has propelled companies like Amazon, Intuit, and Airbnb to unparalleled success by focusing on the underlying reasons customers bring products into their lives. With years of meticulous research backing his insights, Christensen provides a compelling framework for companies aiming to design products that customers not only desire but are willing to pay premium prices for. "Competing Against Luck" is an essential manifesto for anyone involved in product development and innovation. Christensen's narrative is not just about understanding what has made companies successful; it's a guide to predicting and achieving new successes by mastering the job your product is hired to do. This book promises to redefine the way businesses approach innovation, turning hit-or-miss endeavors into strategic, predictable growth opportunities.