In "Building on Bedrock," Derek Lidow delves deep into the essence of entrepreneurial success, offering a fresh perspective that challenges the conventional glamour associated with startup culture. Through a meticulous examination of the journeys of iconic American entrepreneurs such as Sam Walton, Walt Disney, Estée Lauder, and Ray Kroc, Lidow unravels the fabric of true entrepreneurial spirit. This book isn't just a compilation of success stories; it's an analytical exploration into the foundational qualities that underpin enduring success in the business world. With a blend of compelling narratives and research-backed insights, Lidow guides readers through the critical elements of taking the entrepreneurial leap, debunking myths, and laying bare the bedrock upon which true success is built. "Building on Bedrock" emerges as a seminal guide for anyone poised on the brink of entrepreneurship or seeking to understand the core of what makes an entrepreneur truly successful. Derek Lidow uses his expertise as a global CEO and entrepreneurship expert to distill the essence of what it takes to thrive, not just survive, in the entrepreneurial landscape. The book stands as a beacon for those wrestling with the decision to embark on an entrepreneurial journey, offering clarity amidst the cacophony of success stories that often glorify luck or talent alone. Lidow's work is both an inspiration and a roadmap, revealing that the path to success is accessible to anyone willing to build their dreams on the solid foundation of bedrock principles.