Building a StoryBrand
Building a StoryBrand
Donald Miller
Dave Ramsey
Recommended on Dave Ramsey's website.
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Building a StoryBrand

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Donald Miller
Donald Miller
By
Donald Miller
4.3
1991
ratings on Goodreads

In the cluttered marketplace of ideas and products, "Building a StoryBrand" by Donald Miller emerges as a beacon for businesses seeking to capture the hearts and minds of their audience. Through the lens of timeless storytelling, Miller introduces a revolutionary framework that transforms marketing by leveraging the power of narrative. This book is not just a guide; it's a masterclass in understanding the universal elements that resonate across all human experiences, offering readers the tools to clarify their message and make their brands unforgettable. With wisdom and wit, Miller demystifies the essence of successful branding, guiding businesses of all sizes to distill their core message into an engaging story that captivates and converts. By elucidating the seven story points that every customer responds to and uncovering the psychological underpinnings of purchase decisions, "Building a StoryBrand" stands as the ultimate competitive advantage. It's a strategic companion for anyone looking to elevate their marketing from mundane to magical, ensuring they're not just heard, but truly understood.

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Released
2017
10 Oct
Length
228
Pages

1

recommendations

recommendation

Recommended on Dave Ramsey's website.
Imagine your customer is a hitchhiker. You pull over to give him a ride, and the one burning question on his mind is simply Where are you going? But as he approaches, you roll down the window and start talking about your mission statement, or how your grandfather built this car with his bare hands, or how your road-trip playlist is all 1980s alternative. This person doesn’t care.
— Donald Miller, Building a StoryBrand

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