In "Build What Matters," Ben Foster and Rajesh Nerlikar invite readers on a transformative journey through the landscape of Vision-Led Product Management, a methodology that transcends the fleeting allure of growth hacks and rapid iterations to focus on creating enduring value for customers. This compelling guide is a beacon for organizations and product managers aspiring to not only achieve their company objectives but to do so by genuinely fulfilling their customers' present and future needs. With their profound insights and practical strategies, Foster and Nerlikar illuminate the path to innovation and success by emphasizing a deep, empathetic understanding of what success truly means to your customers. Through a rich tapestry of tested strategies and captivating success stories, "Build What Matters" serves as both a roadmap and a manifesto for becoming a product-driven company that prioritizes long-term customer satisfaction over short-term gains. Foster and Nerlikar's approach is a clarion call to recenter our product development processes around bold, customer-centric visions, effectively marrying ambitious goals with actionable execution strategies. This book is an indispensable resource for anyone looking to leave a lasting impact in the world of product management, offering the tools and wisdom necessary to navigate the complexities of creating products that resonate deeply with users and stand the test of time.