Behind the Cloud
Behind the Cloud
Marc Benioff
Russell Brunson
Every new entrepreneur should read [this book]!!! - Russell Brunson
Eric Schmidt
Salesforce.com and Google share a vision for how the cloud will revolutionize computing. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today. - Eric Schmidt
Aaron Levie
[One of] four good books that I would highly recommend reading if you're gonna build a B2B software company. - Aaron Levie
David Sacks
I strongly recommend that all founders read Chapter 3. - David Sacks
Tony Robbins
[The author] takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce.com its amazing edge. - Tony Robbins
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6
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Behind the Cloud

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

Marc Benioff
Marc Benioff
By
Marc Benioff
3.8
232
ratings on Goodreads

In "Behind the Cloud," Marc Benioff, the pioneering force behind salesforce.com, unfolds the riveting story of how a modest startup operating out of a small rented apartment metamorphosed into the globe's most rapidly expanding software behemoth in less than a decade. With an engaging narrative, Benioff offers an insider's look into the revolutionary business, technology, and philanthropic models that propelled Salesforce to the forefront of the cloud computing revolution, igniting a $46-billion industry along its path. This book is not just a chronicle of Salesforce's ascent but a blueprint for innovating and thriving amidst the whirlwind of technological and economic shifts that define our times. "Behind the Cloud" is more than a memoir; it's a manifesto for disruptive thinking in the digital age. Benioff's insights guide readers through the strategies that transformed customers into fervent evangelists, fostered a culture of relentless innovation, and nurtured an ecosystem of partners that amplified Salesforce's impact. Through tales of challenges overcome and strategies that defied conventional wisdom, Benioff provides a roadmap for entrepreneurs and business leaders eager to replicate Salesforce's astronomical growth and societal impact. This book stands as a testament to the power of visionary leadership and bold innovation in shaping the future of business and technology.

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Released
2009
1 Jan
Length
304
Pages

6

recommendations

recommendation

Every new entrepreneur should read [this book]!!! - Russell Brunson
I strongly recommend that all founders read Chapter 3. - David Sacks
[One of] four good books that I would highly recommend reading if you're gonna build a B2B software company. - Aaron Levie
Salesforce.com and Google share a vision for how the cloud will revolutionize computing. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today. - Eric Schmidt
[The author] takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce.com its amazing edge. - Tony Robbins
Keith Rabois recommended this book on a Medium blog post.
One idea alone is a tactic, but if it can be executed a number of different ways, it becomes a great strategy.
— Marc Benioff, Behind the Cloud

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