In "Amp It Up," Frank Slootman, celebrated CEO of Snowflake, unfolds the blueprint for engineering explosive growth within the tech industry, drawing from his unparalleled success stories. Beyond leading Snowflake to the zenith of its IPO journey, Slootman's tenure at ServiceNow and Data Domain has been marked by a series of revolutionary growth phases, positioning him as an elite strategist in navigating companies through the labyrinth of hypergrowth. This book distills Slootman's wealth of wisdom into a potent narrative on leadership, articulating a growth mindset that pivots on elevating expectations, intensifying urgency, and amplifying execution intensity. It's a masterclass in shattering the complacency that shackles potential, challenging leaders to wage war on mediocrity by fostering a culture of relentless pursuit towards mission-centric goals. "Amp It Up" serves not just as a narrative but as a tactical playbook for anyone at the helm of steering an organization towards monumental scale. Slootman debunks the myth that massive overhauls in talent, structure, or business models are prerequisites for growth. Instead, he champions the power of strategic alignment and execution with a fervor that transforms organizational DNA. Through a blend of first principles and actionable strategies, Slootman guides readers on organizing around what truly matters, making bold decisions amidst conflicting choices, and maintaining an unwavering focus on the mission. This book is an indispensable resource for executives, entrepreneurs, and leaders aspiring to unlock the full growth potential of their ventures and propel them into realms of success previously deemed unattainable.